Williamsburg Watch

Williamsburg Watch

Tourism flat this year, but there are gaps in data

Happy Christmas Eve! Tourism data suffers from lack of reporting from timeshares representing 40% of lodging inventory.

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Williamsburg Watch
Dec 24, 2025
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Publisher’s note: we will be taking the rest of the week off to spend with family. We wish you a pleasant and peaceful holiday.
Celebration in Lights is big visitor’s draw (CW photo)

Williamsburg tourism remained flat this year from a year ago, according to the CEO of Visit Williamsburg. But it’s hard to tell for sure.

That’s because the 4,000 timeshares in the Historic Triangle do not report their occupancy rates, said Edward Harris, who runs the regional tourism marketing organization. The 6,000 local hotels and motels do.

That leaves a huge hole in the data representing 40% of the area’s lodging inventory. Tourists who stay in time shares still pay the lodging tax and tourism taxes and spend money in the region, so they favorably impact the regional economy.

Harris said even a flat year is reason to celebrate, considering the shocks the economy suffered in 2025.

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