Sell the sizzle, not the steak, is a common marketing refrain.
The commercial broker James City County hired to sell the Jamestown Landing marina says the facility’s location in the heart of the Historic Triangle makes it a more valuable property than just another place to store and gas up boats.
“My goal was to market Jamestown Landing as an entertainment venue,” William Hampton Carver III told us. “It’s a waterfront entertainment venue with a marina.”
“The Landing is the starting point for biking and walking along the Capital Trail, a day of boating on the James, kayaking along Powhatan Creek…and for enjoying food, beverages and entertainment at Billsburg Brewery,” he added. “Jamestown Landing's wet slip capacity can be doubled, there is room for development of dry slips storage and a site exists for development of a new waterfront restaurant.”
The county hired Carver’s brokerage company, CarverCo LLC, to seek potential buyers for the 37-acre marina. Carver said he has been a commercial…